With millions of users worldwide, there is no question that digital media has the power to reach your customers—no matter what industry you are in. Social media advertising through Facebook, LinkedIn, Twitter, or Instagram can increase brand awareness and generate revenue.
A well-executed social media marketing strategy will help you get in front of new patients through audience targeting as well as reach more of your existing patients, keeping them up to date and engaged with the healthcare industry. Whether used on its own, or in a combined strategy with display or search advertising or as part of a shopping campaign, social media advertising is the perfect way to engage with your customers.
According to research, approximately 75% of the worldwide public admit to using search engines for health information and advice, which means the opportunity for healthcare industry providers to increase awareness of their services through search engine marketing is huge.
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